KRUMPHOLZ
With over seven decades of operation, Krumpholz Buerosysteme GmbH has been recognised as a cornerstone of tradition and service excellence in the office solutions sector, proudly rooted in Braunschweig. In navigating the ever-evolving landscape of modern business, priority has consistently been placed on the needs of contemporary professionals while preserving the essence of the company's heritage.
SCOPE - Visual Design, Website Redesign, Brand Refinement, Marketing Collateral, Shop Page Integration, Digital Marketing Optimisation
TOOLS - Photoshop, InDesign, Illustrator, Typo3, Google Analytics
ROLE - Planning, Concept, Design, Execution, Refinement
A competitive audit of five key competitors in the office solutions sector revealed strengths, weaknesses, and opportunities for Krumpholz Buerosysteme GmbH. User feedback from surveys highlighted the need for clearer product information and a more engaging visual experience. A situational analysis of key user engagement metrics informed the development and execution of the Marketing and Website Improvement strategy.
Enhancing Brand Presentation
Visual Consistency - Enhanced the visual identity to achieve a cohesive and unified look across all platforms, reinforcing brand recognition and user experience.
User-Centric Content - Developed informative and engaging content that clearly highlights the benefits of products, providing valuable insights and enhancing user understanding.
Improved Navigation - Simplified website navigation to enable users to quickly find information, improving overall usability and accessibility.
Clear Call-to-Action - Integrated strong calls-to-action that guide users towards product & service consultations, and other key interactions.
